In a highly competitive industry like commercial and residential solar panel installations, your video plays a vital role in converting visitors into loyal clients.

Optimising your content for conversions doesn’t just boost lead generation; it creates a seamless experience that builds trust and encourages visitors to take action.

Here are some proven strategies that cleaning companies can implement to increase site conversions and make the most of their online presence.

1. Use Strong, Targeted Video Intros (Hooks)

When it comes to Meta ads, your video hook is how you target your ideal customer profile (ICP).

For example, a phrase like: "Homeowners in Dublin looking for an extension..." serves as your hook, before you then move into the main body of your video to qualify your viewer further.

Hooks are essentially what guide your viewers towards the next steps.

Effective hooks are visually distinctive and action-oriented—they're designed to stop people scrolling.

Rather than using generic prompts such as "Stop Scrolling," you should use specific hooks that are genuinely interesting, drawing inspiration from successful videos you see on your Explore page (or "For You Page," as some of us call it).

For example, we recently spotted a painter selling his art on Instagram using a hook where he pretended his home was being robbed. That gave us inspiration, and so we created our own variant of that hook 👇

2.) The Beginning: Organic Videos with a Purpose

Evolve Eco approached us as a fast-growing sustainable home improvement company looking to boost their visibility online. As a videographer in Dublin, we began by creating organic video content for social media—covering customer testimonials, site installs, and brand storytelling. These videos were designed to build trust and generate awareness.

And they did. Engagement grew. So did the audience. But we quickly saw something bigger.

Display your offer prominently on the homepage and landing pages to create urgency and convey value and transparency (for example your price or lead time).

3. The Pivot: From Organic to Paid Lead Generation

Once we understood Evolve’s offer—government grants, energy savings, and fast installation timelines—we realised the potential for scale was huge.

That’s when we shifted gears from just being a videographer for a Dublin business to becoming their full-stack social media marketing agency in Dublin.

We repurposed the video content for paid Meta (Facebook and Instagram) ad campaigns. With smart targeting and strong calls to action, results came fast. Leads doubled within weeks.

4. A Lead Generation Engine That Delivered €256,000+

Our team designed and managed full-funnel campaigns:

Scroll-stopping video ads

High-converting landing pages

Automated follow-up systems

In just 6 months, Evolve Eco Solutions closed over €256,000 in sales directly from the leads we generated.

Displaying these with visuals allows potential clients to quickly understand your services and find what they’re looking for, keeping them engaged.

5. Why It Worked:

Strategic pivot from organic to paid content

Data-backed creative and targeting

Localised approach from a Dublin-based videographer and marketing team

A powerful offer + performance-focused execution

At Blue Motion Media, we’re not just a videographer in Dublin—we’re your growth partner. Whether you're a local business or scaling across Ireland, our combined expertise in video production and lead generation can help you turn attention into revenue.

Ready to scale your business?

👉 Book a discovery call today