StepRight

The Challenge

Where they started

StepRight wanted to grow two things at once, clinic appointments and online footwear sales, through paid social. The catch: foot health is exactly the kind of subject people scroll straight past.

Generic clinic content was never going to earn a click. StepRight needed ideas with a hook, produced consistently, and run through Meta and Google campaigns that covered both the clinics and the shop.

What We Did

Our approach

• 1

  We led with the idea, not the product

  Concept-driven creative built to make people stop and smile first, then act, every reel shot 9:16 for native performance.

• 2

  We built a library, not a one-off

  Treatment ads, FAQ talking-heads, footwear hooks and a longer brand piece, filmed on location in the Waterford and New Ross clinics.

• 3

  We gave them concepts people remember

  “No Superpowers Required”, a comic skit with parody lines like “I hate running” and “I’m afraid of heights”, plus the “Scan Machine” and “2 Million Steps” hooks.

• 4

  We ran the campaigns end to end

  Meta and Google managed across both the clinics and the e-commerce store, with the creative doing the heavy lifting.

The Work

What we delivered

“We are having a very good experience working with Stefan and Joel. The quality of their videos is top notch. We’ve had a pretty good response to adverts so far.”

StepRight

Why It Worked

The difference

• A strong concept makes even foot health genuinely watchable, that’s where the attention comes from.
• Every reel built 9:16 and run as managed paid social, not boosted afterthoughts.
• One creative system fed two goals: clinic leads and online footwear sales.
• Concept-led creative is what makes paid social actually perform, not just fill the feed.