Blog
Video production and video ads, explained
Practical guides for Irish businesses, written by the two founders. Pricing, platforms, testimonials and how to get a quarter of content from one day.
Pricing
How much does video production cost in Dublin?
A straight answer on video production pricing in Dublin and Ireland: typical ranges for a half day, a full shoot day, an event and a monthly retainer, what moves the price, and how to get more videos from one day.
Solar
Video ads for solar installers in Ireland: how Evolve Eco Solutions got 12,000+ leads
What actually works when you run video ads for a solar company in Ireland: unscripted customer testimonials, SEAI grant explainers, YouTube for research and Meta for retargeting, managed to cost per lead. Based on 18 months with Evolve Eco Solutions.
Production
How to get great customer testimonial videos (and get customers to say yes)
A director's guide to testimonial videos for Irish businesses: how to ask a customer, how to plan a shoot that takes two or three hours of their time, the questions that draw out a real story, and how to use each video twice.
Ads
Meta or YouTube video ads: which should an Irish business run first?
Meta (Facebook and Instagram) or YouTube for video ads? A performance marketer's answer for Irish SMEs: Meta for local, visual, faster-decision offers; YouTube for researched, high-consideration purchases; both together when the sale takes weeks. With real numbers from client campaigns.
Content
How to turn one shoot day into three months of content
The planning method Blue Motion Media uses to get 15 or more finished videos from a single production day: script every deliverable first, map each to a speaker and a format, shoot for paid and organic at once, and batch monthly. Examples from Plantech, Dream Home and McGuirks Golf.
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