Blog
Video production and video ads, explained
Practical guides for Irish businesses, written by the two founders. Pricing, platforms, testimonials and how to get a quarter of content from one day.
Strategy
Is video marketing worth it for a small business in Ireland?
Is video marketing worth it for a small business in Ireland? Work out what one enquiry is worth, find your break-even, then test it for a quarter.
Meta ads
Facebook ads not working? How to fix bad leads
Facebook ads not working, or the leads were rubbish? The usual causes in Ireland, from missing tracking and unfiltered forms to stale ads, and the fixes.
Buyer's guide
Can a marketing agency get results in my industry? How to check
How to choose a marketing agency in Ireland: check its case studies, what carries over from your industry, why no one can guarantee leads, and what to ask.
On camera
Do I have to be on camera? How to get comfortable on video
Camera shy? You don't need to be on camera to market your business. Start with a voiceover over your work, then short pieces to camera, then customers.
Hiring
Agency, freelancer or in-house for video and ads?
Agency, freelancer or in-house hire for video and ads? An honest guide for Irish small businesses: true hiring costs, skills, risks and hybrids that work.
Buyer's guide
How much does video production cost in Dublin?
Irish market price ranges for video production in 2026, from a short social video to a €100,000 commercial, plus monthly retainers and what moves the price.
Solar
Video ads for solar installers in Ireland: how Evolve Eco Solutions got 12,000+ leads
What actually works when you run video ads for a solar company in Ireland: unscripted customer testimonials, SEAI grant explainers, YouTube for research and Meta for retargeting, managed to cost per lead. Based on 18 months with Evolve Eco Solutions.
Production
How to get great customer testimonial videos (and get customers to say yes)
A director's guide to testimonial videos for Irish businesses: how to ask a customer, how to plan a shoot that takes two or three hours of their time, the questions that draw out a real story, and how to use each video twice.
Ads
Meta or YouTube video ads: which should an Irish business run first?
Meta (Facebook and Instagram) or YouTube for video ads? A performance marketer's answer for Irish SMEs: Meta for local, visual, faster-decision offers; YouTube for researched, high-consideration purchases; both together when the sale takes weeks. With real numbers from client campaigns.
Content
How to turn one shoot day into three months of content
The planning method Blue Motion Media uses to get 15 or more finished videos from a single production day: script every deliverable first, map each to a speaker and a format, shoot for paid and organic at once, and batch monthly. Examples from Plantech, Dream Home and McGuirks Golf.
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