AIMS Summit

The Challenge

Where they started

AIMS brings together clinicians, innovators and investors from both sides of the Atlantic, founded by Prof. Peter Naughton and Dr. Heron Rodriguez and backed by names like GE Healthcare, Siemens Healthineers and Aerogen. A summit at that level needed film that looked every bit as serious as the room, and they wanted the footage to do three jobs: stock the website, run as paid ads, and feed a steady library of organic social.

The constraint was time. Two days on the ground in Chicago to capture enough material for all of that. Get it right and they had a year of content. Miss a moment and there was no second take.

What We Did

Our approach

• 1

  We planned every asset before we flew out

  We mapped exactly what the website, the ads and the organic feed each needed, so two days of filming produced a full library and nothing was shot without a home to go to.

• 2

  We packed light, modern kit on purpose

  The latest compact cameras let a small crew move quickly between Northwestern Medicine’s Feinberg Pavilion, the Kellogg School and the gala dinner across both days, and still shoot to broadcast standard. Heavy gear would have cost us shots we could not get back.

• 3

  We came back with around forty finished assets

  A recap film, highlight cuts in 16:9 and 9:16, and structured speaker interviews modelled on a Q&A format we had used with former US Surgeon General Dr. Jerome Adams. Roughly ten short-form pieces for ads and social and about thirty longer pieces for the website, all from two days.

The Work

What we delivered

Why It Worked

The difference

• Two days produced close to a year of content because every asset was planned before we landed.
• Light, modern kit let a small crew move fast and still shoot broadcast quality.
• One shoot fed three jobs at once: the website, the paid ads and the organic feed.
• It worked well enough that AIMS brought us back to do it again for Dublin 2026.