Dream Home

The Challenge

Where they started

Dream Home fits wood-burning stoves, fireplaces and bespoke media walls, work that’s all about the finish, the warmth, the transformation of a room. None of that comes across in a photo.

Founder Eoin wanted buyers to feel it: “the warmth, the cosiness, relaxing on a Saturday evening in front of your fireplace.” And as an always-on advertiser, he needed fresh creative every month to keep cost-per-lead down and ad fatigue away.

What We Did

Our approach

• 1

  We filmed the work, in real homes

  One filming day a month in customers’ homes and the showroom, capturing finished stove installs, media walls and genuine customer reactions.

• 2

  We delivered a batch every month

  Around six short-form videos plus a long-form piece each month, with the Meta and Google campaigns run behind them, so the feed never goes stale.

• 3

  We shot it to feel warm

  High-frame-rate b-roll, retimed and graded for a smooth, cosy look that sells the Saturday-evening feeling, not the spec sheet.

• 4

  We made it work the showroom too

  16:9 cuts of the same content play on the showroom’s TVs, so one shoot sells on the feed and on the floor.

The Outcome

The results

“We have been working with Stefan and Joel for a long time now and to say the guys are great at what they do would be an understatement. Not only is their work second to none, but they are two great guys to work with. Our business has definitely felt the positives of having these guys on board, and we look forward to our 2026 projects with Blue Motion!”

Eoin · Founder, Dream Home Company

Why It Worked

The difference

• Real installs on camera sell the warmth and craft a photo simply can’t.
• A fresh batch every month keeps cost-per-lead down and fatigue away.
• The same content sells on the feed and on the showroom’s screens.
• A relationship since 2024 means we know exactly what converts for them.