SolarSmart

The Challenge

Where they started

SolarSmart sells a five-figure product, and the thing that moves a buyer is hearing from someone who already made the switch. They needed a steady stream of customer testimonials, the kind they can post organically and also play when they pitch to a new client.

The constraint is time. A happy customer will usually give you two or three hours, not a full day, and the video still has to look high-end. So the whole job lives or dies on how well the shoot is planned before anyone shows up.

What We Did

Our approach

• 1

  We work as their creative partner, not a one-off crew

  Eighteen months in, we know the business inside out, so we bring the ideas and the angles instead of waiting for a brief. It is a genuinely close partnership.

• 2

  We make the most of a short window

  When a customer gives us two or three hours, the recce, the questions and the shot list are all done in advance. We walk in, shoot, and waste none of the time on setup.

• 3

  We tell the why, not just the what

  Every testimonial is built around the real reason solar mattered to that customer, because that is what convinces the next one to pick up the phone.

• 4

  We make it work in the room and online

  The same testimonials run as organic social and get played in live sales pitches, where a real customer’s story lands at the moment a decision is being made.

The Work

What we delivered

“I have been working with BlueMotion this year to create video content including customer testimonials and online ads. I have found them a professional, creative and a most obliging partner. And I would recommend them!”

Oonagh Walsh · Marketing Director, SolarSmart

Why It Worked

The difference

• Eighteen months of partnership means we bring ideas, not just a camera.
• Tight pre-planning lets us get high-end testimonials in a two or three hour window.
• Every testimonial works twice: organic social and live sales pitches.
• Real customers telling their own story is what moves a five-figure decision.