Plantech

The Challenge

Where they started

Plantech, a Dublin architectural design and build firm, needed months of social and ad content and a website hero film, without taking their team off live client projects for weeks of filming.

The brief was efficiency: capture an entire content library in one day, on the floor of a live event, their stand at the Ideal Home Show, across enough formats to feed both paid ads and organic social.

What We Did

Our approach

• 1

  We scripted the whole day before arriving

  Every deliverable mapped to a format and a speaker, so a single day on a busy show floor produced sixteen finished assets with nothing wasted.

• 2

  We built variety the algorithm could use

  Meta rewards a rich spread of hooks and formats over one polished ad. We gave it explainers, direct-to-camera, FAQs and statics, all pointed at one goal, so it could learn fast and lower cost per lead.

• 3

  15 vertical reels

  Ad creative, founder direct-to-camera, FAQ talking-heads and energetic show highlights, engineered to run as paid and organic at the same time.

• 4

  1 website hero film

  A cinematic 16:9 piece capturing the stand, the team and the design process for the top of the site and the showroom.

The Outcome

The results

Why It Worked

The difference

• Deep planning turned one day into sixteen assets, a fraction of the cost of shooting piece by piece.
• Format variety gave Meta room to optimise instead of fatiguing on a single ad.
• A live event gave every clip energy and credibility a studio can’t fake.
• Each asset had a purpose, convert, reassure, or remove friction before the enquiry.