Industries ยท Golf and sports retail
Video production for golf retailers, golf media and sports brands in Ireland
Video production and managed Meta and Google ads, from one Dublin team, for businesses across Ireland.
In short: Golf and sports buyers watch before they buy. We build YouTube review series that look broadcast-grade and are structured so viewers come back for the next episode, and we cut the social versions from the same shoots. For McGuirks Golf that turned phone footage into a review series that passed 20,000 clicks. For Irish Golfer it means ongoing podcast video, editorial photography and social content.
Who this is for
- Golf retailers and pro shops
- Golf media, podcasts and publishers
- Sports, footwear and outdoor brands
- Golf clubs and resorts that sell memberships or events
What we make for golf and sports retail businesses
YouTube review series
A consistent look, proper lighting and cinematic B-roll, built as an ongoing series rather than one-off uploads.
Podcast video and photography
Studio-quality episode recording and editorial stills for publishers who need broadcast quality without a newsroom crew.
Social cuts from every shoot
Short vertical pieces alongside the long-form videos, so one session feeds YouTube and the feed.
Product and offer ads
Footwear, trade-in and launch reels for Meta and Google when there is a promotion to push.
How it works
Set the style, then lock it in
Every episode feels like part of the same show, which is what gives casual viewers a reason to subscribe.
Real production, not phone footage
Lighting setups, planned shot lists and B-roll so a club review holds attention and looks the way the brand deserves.
Built as a series
Structured so the channel grows over time instead of spiking once.
Performance when you need it
When there is a launch or a sale, we run the same content as Meta and Google ads and report on the leads and sales.
Proof
McGuirks Golf
One of Ireland's best-known golf retailers. Around ten YouTube club reviews plus social cuts. Some episodes passed 20,000 clicks on a small channel.
"The quality of content they have produced has been outstanding and we can see it through the traction on our socials. The turnaround time is excellent."McGuirks Golf
Irish Golfer
Podcast video production, editorial photography and social content for an established golf magazine, ongoing since October 2025.
"From planning to shooting and editing Joel and Stefan made my video projects at Irish Golfer so much easier to manage and produce."Peter Finnan, Publisher, Irish Golfer
StepRight
Foot health clinic and footwear retailer in Waterford. Concept-led social video that makes foot health worth watching, run through Meta and Google ads.
Questions we get asked
How many videos does a YouTube review series need?
Enough to feel like a show. We usually plan a batch of eight to ten episodes, shot over two or three sessions, so the channel has a consistent stream rather than a single upload. McGuirks Golf's series was around ten videos plus social cuts.
Can you film in our shop or at a golf club?
Yes. We bring lighting and audio so a shop floor, a fitting bay or a clubhouse looks like a studio, and we plan the shot list around trading hours.
Do you also do photography?
Yes. Irish Golfer uses us for editorial photography alongside video, and product stills are usually captured on the same day as the review shoot.
Will you run ads for product launches?
Yes. The same team that shoots the content runs the Meta and Google campaigns, so a launch reel can be live as an ad the day it is delivered.
Further reading
- How to turn one shoot day into three months of content
- Meta or YouTube video ads: which should an Irish business run first?
Talk to us about your business
A free 30-minute strategy call. We will tell you honestly whether video and ads fit, and what it would cost.
Book your free strategy call