Industries ยท Heat pump, plumbing and heating
Video marketing and ads for heat pump installers, plumbing and heating companies in Ireland
Video production and managed Meta and Google ads, from one Dublin team, for businesses across Ireland.
In short: Blue Motion Media, a Dublin video and ads studio, handles video marketing for heat pump, plumbing and heating companies across Ireland: we film grant explainers, install days and homeowner testimonials, then run them as Meta and Google ads managed to a cost per lead. A heat pump is a grant-backed decision that homeowners research before they commit, so YouTube and Meta video carries that sale, while Google Search ads catch the urgent repair. We have made heat pump content for Evolve Eco Solutions, which installs heat pumps alongside solar, but we have no heat-pump-specific results to publish: the 12,000+ leads Evolve has had over 18 months come from its whole YouTube and Meta funnel.
Who this is for
- Heat pump installers, including SEAI-registered contractors
- Plumbing and heating firms doing boiler installs, servicing and repairs
- Underfloor heating, ventilation and mechanical (HVAC) contractors
- Heat pump distributors and merchants that support an installer network
What we make for heat pump, plumbing and heating businesses
"Will it work in my house?" explainers
Your surveyor answering the questions that stall a heat pump sale: running costs, radiators, the outdoor unit, hot water, older houses. In a survey SEAI published in 2024 (fieldwork autumn 2022), almost half of the owners of oil-heated, heat-pump-ready homes it questioned thought they would need more insulation first. Short 9:16 answers explain when extra insulation is and is not needed, before the survey visit.
SEAI grant walkthroughs
Who applies, what the technical assessment involves and which paperwork your team handles for the homeowner. In SEAI's survey of owners of oil-heated, heat-pump-ready homes, two in five of those who knew about the grant saw the application as a hassle. Grant figures can go on screen as text, so a video is easy to update when the grant changes.
Install-day films
Survey, outdoor unit, cylinder, radiators, commissioning and handover, filmed on a real job and cut into 9:16 reels and a 16:9 walkthrough. The same footage shows plumbers and apprentices what working for you looks like, so it doubles as recruitment content.
First-winter homeowner testimonials
Customers filmed after a winter on the new system, unscripted and in their own words: how warm the house is, what the bills were like, how the install went. A real household's winter answers the running-cost doubt better than any claim in an ad.
How it works
Google Search for the jobs that cannot wait
Boiler breakdowns, no hot water and leaks are searches, not scrolls. Google Search ads on those searches, in the areas you cover, catch the homeowner who needs someone today, with conversion tracking on your site and landing pages so each enquiry made there is counted as a lead.
YouTube and Meta for the considered heat pump decision
Explainers on YouTube reach homeowners while they research. Meta then shows the same people install films and testimonials until they book a survey. It is the research-then-follow-up structure we run for Evolve Eco Solutions' solar campaigns, rebuilt around your buyers' questions.
Be known before the boiler fails
SEAI's survey of oil-heated, heat-pump-ready homes found owners were willing to pay for a heat pump only when their current heating system needed replacing, and that the barriers are particularly high when that replacement is urgent. Content running all year means the household already knows you, and the heat pump option, before the boiler fails.
Installs and repairs measured separately
Conversion tracking through Google Tag Manager on your site and landing pages, and separate install and repair campaigns, so the cost of a heat pump enquiry is never blended with the cost of a repair call-out. Leads and cost per lead are reported monthly for each.
Proof
Evolve Eco Solutions
Evolve Eco Solutions installs heat pumps alongside solar PV, and we have made heat pump content for them as well as their solar campaigns. It is the closest match to your sale: a grant-backed home energy upgrade that homeowners research for weeks. Short explainers on the SEAI grant, the install and the savings, plus unscripted customer stories, run as one YouTube and Meta funnel: 12,000+ leads over 18 months. That figure is for the whole funnel, not heat pumps alone.
"Our leads are always there and they're growing consistently throughout the year. It's nearly like having an in-house marketing team."Warren, Founder, Evolve Eco Solutions
Dream Home Co.
Dream Home Co. supplies and fits stoves and fireplaces in North Dublin, so it sells home heating, though not plumbing, to Irish homeowners. One filming day a month becomes around six vertical videos and a long-form piece for Meta and Google ads. In one month: 108,000+ impressions, a 3.11% click-through rate and 27 leads.
"Not only is their work second to none, but they are two great guys to work with. Our business has definitely felt the positives of having these guys on board."Eoin, Founder, Dream Home Co.
Questions we get asked
How much do video and ads cost for a heat pump, plumbing or heating company?
Blue Motion Media quotes each heat pump, plumbing or heating project after a free 30-minute strategy call; there is no price list. The quote depends on how much content you need each month and whether we run the ads as well as make them. Ad spend is separate and is normally paid to Meta or Google directly. For typical Irish market ranges, see our video production cost guide, and weigh any figure against what one installed heat pump or boiler is worth to you.
Have you worked with heat pump or plumbing companies before?
Yes, on heat pumps: we have made heat pump content for Evolve Eco Solutions, which installs heat pumps alongside solar, though we have no heat-pump-specific results to share. We have no published plumbing or HVAC-repair case study. Our other published work is in the sectors next door: solar installer SolarSmart, and Dream Home Co., which fits stoves and fireplaces in North Dublin. The buying decision is close to yours: a grant-backed home energy upgrade, or a heating install, where homeowners want proof before they enquire. On a free 30-minute strategy call we will tell you honestly whether video and ads fit your business.
What results can a heat pump or heating company realistically expect from video ads?
Realistic results depend on your budget, area and offer, and nobody can honestly promise a number before the first campaign runs. The nearest published benchmarks come from solar and stove clients: Evolve Eco Solutions, a solar installer, had more than 12,000 leads over eighteen months from video plus a YouTube and Meta funnel, and Dream Home Co., a North Dublin stove and fireplace company, had 108,000+ impressions, a 3.11% click-through rate and 27 leads in one month. We report leads and cost per lead monthly, so you see your own figures within the first few weeks.
What can our ads say about heat pump running costs and the SEAI grant?
Only what your surveyor and your customers can stand over: your surveyor explains what drives running costs, and customers describe their own winter. SEAI itself notes that design, installation, commissioning, controls and ongoing maintenance all affect how a heat pump performs, and it describes the likely outcome as running costs that are lower or similar to before, so blanket savings claims do not belong in your ads. The heat pump grant was restructured in February 2026, so the current figure can go on screen as text that is easy to update, with a pointer to seai.ie.
Do our engineers and customers have to go on camera?
Not necessarily. Some of our films have nobody on camera: Dream Home Co.'s stove showcase is a mood film made entirely from b-roll. When owners, staff or customers do appear, the questions and shot list are planned before we arrive. Joel Zeiser, who leads our production, is documentary-trained, so we know how to put people at ease and draw out answers that sound genuine. Every shoot is planned in advance, and finished videos are usually back within 7 to 10 days of the shoot.
Further reading
- Video ads for solar installers in Ireland: how Evolve Eco Solutions got 12,000+ leads
- Meta or YouTube video ads: which should an Irish business run first?
- How much does video production cost in Dublin?
- Can a marketing agency get results in my industry? How to check
Talk to us about your business
A free 30-minute strategy call. We will tell you honestly whether video and ads fit, and what it would cost.
Book your free strategy call