Industries · Kitchen and bathroom
Video production and video ads for kitchen and bathroom companies in Ireland
Video production and managed Meta and Google ads, from one Dublin team, for businesses across Ireland.
In short: Blue Motion Media does video marketing for kitchen and bathroom companies in Ireland: we film finished rooms in customers' homes, your designers and your showroom displays, then run them as Meta and Google ads built to book design consultations and showroom visits. A kitchen or bathroom is a big, slow, design-led decision, so the ads sell the consultation rather than the room. Our closest proof is Dream Home Co., a Dublin stove and media wall showroom: 108,000+ impressions, a 3.11% click-through rate and 27 leads in one month.
Who this is for
- Kitchen showrooms and kitchen makers selling direct to homeowners
- Bathroom showrooms and bathroom design-and-fit companies
- Renovation and design-and-build firms where the kitchen or bathroom is the centrepiece
- Accessible bathroom and walk-in shower specialists
What we make for kitchen and bathroom businesses
Finished-room reveals with the homeowner
Filmed in the customer's home after handover: the room in its best light, drawers opening, worktops and tiles up close, and the homeowner saying whether it matched the design. Cut 9:16 for Reels and Stories, 1:1 for the feed and 16:9 for the website.
Design consultation explainers
Your designer, to camera, on what happens at the first appointment, what to bring, how a layout gets drawn up and how long it takes from order to fitting. Buyers meet the person before they book.
Fitting-week footage
The part buyers dread, shown plainly: how the house is protected, who is on site each day, and how long the family is without a kitchen or a working bathroom.
Showroom display films
Each display filmed so someone forty minutes away knows it is worth the drive, plus 16:9 cuts for your showroom screens and seasonal pieces that point people to a new range or a display event.
How it works
Sell the consultation, not the kitchen
Nobody orders a kitchen from an ad. The ads book design consultations and showroom visits, through a landing page with a booking form rather than an instant form, so every enquiry arrives with some intent behind it.
Meta for the reveal, Google for the search
Facebook and Instagram show finished rooms to homeowners in your area before they start looking. Google Search catches people typing "kitchen showroom near me", and YouTube carries longer project films for people researching over weeks.
Stay visible for the whole decision
These projects are planned over months, often around a date like Christmas, so we plan seasonal pushes with you, the way Dream Home's August and September ads were built around the stove packages in their showroom. Video viewers and site visitors keep seeing customer stories and designer pieces, refreshed monthly, until they book.
Measure booked consultations, not likes
Google Tag Manager tracking on consultation bookings and form enquiries, with filter questions on room, timeline and area so casual browsers drop out early. A monthly report on leads and cost per lead, what changed and what we would do next.
Proof
Dream Home Co.
Not a kitchen company, but the closest match in our work: a Dublin showroom selling stoves, fireplaces and media walls to homeowners buying a finished room. Monthly filming in customers' homes and the showroom, plus Meta and Google ads, since December 2024. In one month: 108,000+ impressions, a 3.11% click-through rate and 27 leads. For August and September 2026 the ads were built around five stove packages on display in the showroom.
"Not only is their work second to none, but they are two great guys to work with. Our business has definitely felt the positives of having these guys on board."Eoin, Founder, Dream Home Co.
Plantech
Architectural design and build in Dublin rather than kitchens, but the same long, design-led decision. One day on their stand at the Ideal Home Show in the RDS produced sixteen assets: fifteen vertical reels and a website hero film, with their architect on camera explaining the design process.
Questions we get asked
How much do video and ads cost for a kitchen or bathroom company?
It depends on how many rooms and showroom displays you want filmed each month and whether we run the ads as well, so Blue Motion Media quotes every project after a free 30-minute strategy call rather than publishing a price list. Ad spend is paid to Meta and Google directly and is separate from production and management. A fair way to judge it is against the margin on one extra kitchen or bathroom a month. For typical Irish market ranges, see the video production cost guide on our blog.
Have you worked with kitchen or bathroom companies before?
We have no published kitchen or bathroom case study yet. Our closest work is Dream Home Co., a Dublin showroom for stoves, fireplaces and media walls, and Plantech, a Dublin architectural design-and-build firm. The buyer is similar: a homeowner choosing a finished room from a showroom or a designer. A kitchen or bathroom is a longer decision, and we would plan the campaign around that. No one can honestly promise a set number of leads before the ads have run, so we do not. What we can show you is how that work performed and how we would adapt it to your ranges and your area.
How many leads can a kitchen or bathroom showroom get from video ads?
It depends on your area, budget and ranges, but the fairest benchmark we have is Dream Home Co., a Dublin showroom with monthly filming and Meta and Google ads: 27 leads, 108,000+ impressions and a 3.11% click-through rate in one month. A kitchen or bathroom usually takes longer to decide than a stove, so some people who enquire in month one will book a consultation or buy months later. That is why we report leads and cost per lead every month: cost per lead shows within the first few weeks, while booked consultations and sales are judged over a season.
Will our customers agree to be filmed in their new kitchen or bathroom?
Many will, especially when they are proud of the room and the visit is planned in advance and kept short. You do not need customers on camera to start, though. A finished room filmed as detail and wide shots works on its own, the way our stove film for Dream Home Co. was made entirely from b-roll. Your designer and fitters can follow, then the customers who are happy to talk. Whoever appears, get a signed release that says what the video is for, where it will be used and for how long. This is general information, not legal advice.
Can video help a bathroom company sell accessible showers and grant-funded work?
Yes, and it is one of the clearest jobs for an explainer video. Two local authority schemes can fund an accessible shower: the Mobility Aids Grant Scheme for older people and people with disabilities, up to €8,000, and the Housing Adaptation Grant for People with a Disability, up to €40,000 or 100% of the cost, whichever is less. Both depend on household income, and the adaptation grant is not paid if work starts before approval. Current rules for both schemes are on citizensinformation.ie. This is general information, not advice.
Further reading
- How much does video production cost in Dublin?
- Meta or YouTube video ads: which should an Irish business run first?
- How to get great customer testimonial videos (and get customers to say yes)
- Can a marketing agency get results in my industry? How to check
Talk to us about your business
A free 30-minute strategy call. We will tell you honestly whether video and ads fit, and what it would cost.
Book your free strategy call