Industries ยท Solar and home energy
Video ads and video production for solar installers in Ireland
Video production and managed Meta and Google ads, from one Dublin team, for businesses across Ireland.
In short: We make the customer testimonials and explainer videos that convince a nervous homeowner, then run them on YouTube and Meta as one funnel, managed to a cost per lead. For Evolve Eco Solutions that has meant more than 12,000 leads over eighteen months. For SolarSmart it has meant eighteen months of testimonials that run on social and get played in sales pitches.
Who this is for
- Solar PV and battery installers
- Heat pump and deep-retrofit companies, including SEAI One Stop Shops
- Windows, insulation and home energy upgrade firms
- EV charger and energy storage suppliers
What we make for solar and home energy businesses
Unscripted customer testimonials
Real homeowners, filmed at their house, saying why they went ahead and what changed. The single best-performing asset in solar.
SEAI grant and payback explainers
Short, plain-English answers to the questions every buyer asks before they enquire: grant, payback, install day, savings.
Install walkthroughs and drone
The crew, the panels going on, the finished roof. Proof of work that doubles as recruitment content.
Offer-led ads
Seasonal and package offers cut in vertical and 16:9, refreshed monthly so cost per lead does not creep up.
How it works
YouTube for research intent
Homeowners research solar for weeks. YouTube reaches them while they are watching "is solar worth it in Ireland" videos.
Meta for retargeting
Facebook and Instagram then show those same people testimonials and offers until they enquire.
Tracking before spend
Conversion tracking through Google Tag Manager on the site and landing pages, so both platforms optimise towards real enquiries.
Monthly reporting on cost per lead
Not views, not reach. Leads, cost per lead and what we are changing next month.
Proof
Evolve Eco Solutions
12,000+ leads over 18 months from video production plus YouTube and Meta ads management, and still growing.
"Our leads are always there and they're growing consistently throughout the year. It's nearly like having an in-house marketing team."Warren, Founder, Evolve Eco Solutions
SolarSmart
18+ months as their go-to video partner. Customer testimonials shot in two to three hour windows, used on social and in live sales pitches.
"I have found them a professional, creative and a most obliging partner. And I would recommend them!"Oonagh Walsh, Marketing Director, SolarSmart
Questions we get asked
How many leads can video ads generate for a solar installer?
It depends on budget and region, but the benchmark we work from is Evolve Eco Solutions: more than 12,000 leads over eighteen months from a YouTube and Meta funnel built on customer testimonials. We report cost per lead monthly so you can see the number for your own business within the first few weeks.
Do you understand the SEAI grant and the Irish solar market?
Yes. We have worked with Irish solar companies since 2024 and the grant, payback and install-day questions are the backbone of the explainer content we produce. We also know which claims cannot be made in ads.
Can you film our customers if they only have an hour or two?
Yes. That is the normal window. The recce, the questions and the shot list are done before we arrive, so a two-hour visit produces a finished, high-end testimonial.
Do we need to run YouTube and Meta, or just one?
For solar we recommend both, because they do different jobs: YouTube reaches people while they research and Meta retargets them until they enquire. If budget only allows one, we start where your buyers are and add the second platform once cost per lead is stable.
Further reading
- Video ads for solar installers in Ireland: how Evolve Eco Solutions got 12,000+ leads
- How to get great customer testimonial videos (and get customers to say yes)
Talk to us about your business
A free 30-minute strategy call. We will tell you honestly whether video and ads fit, and what it would cost.
Book your free strategy call