Industries · Home improvement and trades

Video production and video ads for home improvement companies in Ireland

Video production and managed Meta and Google ads, from one Dublin team, for businesses across Ireland.

In short: Home improvement sells on the finish, the warmth and the transformation of a room, none of which comes across in a photo. We film real installs in real homes, deliver a fresh batch of videos every month, and run the Meta and Google campaigns behind them so the feed never goes stale and cost per lead stays down. That is the model we have run for Dream Home since December 2024.

Who this is for

Stove, fireplace and media wall installers
Kitchen, wardrobe and bespoke joinery companies
Extension, renovation and design-and-build firms
Windows, doors, flooring and garden room suppliers

What we make for home improvement and trades businesses

Real installs, filmed in customers' homes

One filming day a month in customers' homes and the showroom, capturing finished work and genuine reactions.

A monthly batch of short-form videos

Around six vertical videos plus a long-form piece each month, so there is always fresh creative for the ads and the feed.

Showroom and event video

16:9 cuts for the showroom TVs and full content libraries from live events. Sixteen assets from one day at the Ideal Home Show for Plantech.

Founder and FAQ pieces to camera

The owner answering the questions buyers ask, which removes friction before the enquiry.

How it works

Meta first

Visual product, local audience, decisions made within weeks. Facebook and Instagram are where home improvement leads come from, and the creative feedback is fast.

Google for people already searching

Search and YouTube catch homeowners who are actively looking for a stove fitter or an extension builder in their area.

Fresh creative every month

Meta ads fatigue in weeks. A monthly batch keeps click-through rates up and cost per lead down.

Tracking and monthly reporting

Conversion tracking on the site and landing pages, and a monthly report on leads and cost per lead.

Proof

Dream Home

Stoves, fireplaces and media walls in North Dublin. Monthly video batches and Meta and Google ads since December 2024. In one month: 108,000+ impressions, a 3.11% click-through rate and 27 leads.

"Not only is their work second to none, but they are two great guys to work with. Our business has definitely felt the positives of having these guys on board."Eoin, Founder, Dream Home Company

Plantech

Dublin architectural design and build firm. Sixteen finished assets from a single day at the Ideal Home Show: fifteen vertical reels and a website hero film, built for paid and organic at once.

Questions we get asked

How much does video and ads cost for a home improvement company?

Most of our home improvement clients are on a monthly retainer of €2,500 to €5,000 plus ad spend, which covers one filming day a month, a batch of short-form videos and the campaign management. One-off shoots start from €1,200 for a half day. Full pricing is on our cost guide.

Will you film in our customers' homes?

Yes, that is where the best content is. We arrange it with the customer, keep the visit short, and capture the finished install and their reaction. Most customers are happy to be filmed once they know it takes under an hour.

Can the same videos be used in our showroom?

Yes. We deliver 16:9 versions of the best pieces for showroom screens as standard, so one shoot sells on the feed and on the floor.

What results should we expect?

Every business is different, but Dream Home's numbers are a fair benchmark for a local home improvement company with consistent monthly content: over 108,000 impressions, a 3.11% click-through rate and 27 leads in a month.

Talk to us about your business

A free 30-minute strategy call. We will tell you honestly whether video and ads fit, and what it would cost.

Book your free strategy call